Colect for Profuomo
“Colect provides us with the right tools to convey our story as a brand.”
What Profuomo Wanted
A complete e-commerce renewal for future-proof sales.
The luxury brand Profuomo is market leader in timeless and comfortable smart casual wear for men. Profuomo was ready to replace their entire e-commerce environment with proven solutions that aligned with their newly developed digital strategy focusing on remote sales.
How Colect Contributed
A visually attractive sales tool that changes the conversation.
Profuomo needed to be location independent in (pre) sales, something that is now more relevant than ever. With the Colect Sales App and B2B Webshop, Profuomo was able to take their sales game to the next level. They went from working with a basic sales tool and a B2B website only suitable for replenishment, to a user-friendly and visually attractive system that holds all relevant client data. Colect’s Sales App and B2B Webshop helped change the sales conversation into a smooth and visual journey backed by client details and (historical) order data.
The Result
Saving time and effort while increasing sales with Key Looks and Shop-the-look.
Working with the Sales App and B2B Webshop means a considerable efficiency boost for Profuomo. Sales representatives no longer have to manually process product codes and have all the information they need to service their clients stored in one convenient place. Before, items were sold separately per product category. Now, thanks to the more visual setup of the Sales App, a complete atmosphere is created around a new collection. Functionalities such as Key Looks and Shop-the-look increased sales and created the opportunity for focussed marketing campaigns.
“Thanks to the Sales App and B2B Webshop our sales representatives are better prepared than ever.” - Harry van der Zee - CEO